What kind of media institution might distribute your media product and why?

For this question, you are going to do a 'director's commentary' style voiceover explaining some of the key features of your magazine cover

You will need to script the voiceover which deals with institutional issues to include:

discussion of your production company name and logo and the role of such companies

What does a publishing company do?

the idea of a distributor and who that might be and why. start here

where the money might have come from for a magazine such as yours here

what your magazine is similar to 'institutionally' (name some magazines which would be released in a similar way)

You need to refer to actual company names and processes so you will need to maybe do a bit more research into magazine publishers like emap

When you have scripted, record the voiceover using iMovie, windows movie maker etc on a new audio timeline, then export to quicktime and embed on blog. (this is a good example of what you can do. It was created for A2 and a slightly different question but the style is correct).